LN Westgate is a startup procurement and supplier diversity consulting firm led by founder Lisa Westgate. With deep industry expertise in service delivery, this consulting firm helps organizations optimize their procurement processes and enhance supplier diversity programs across North America.
Without a CRM system or automated outreach processes, LN Westgate struggled to generate leads consistently beyond existing networks. The absence of defined sales processes and operational systems limited the firm's ability to manage prospects efficiently and support sustainable business growth.
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The Opening Door deployed LinkedIn outreach automation to increase visibility and generate qualified leads efficiently. A HubSpot CRM was implemented to streamline client interactions and manage leads with data-driven insights. Content marketing management was implemented using Airtable to create a centralized system to organize campaigns and strengthen online presence.
LinkedIn connections increased by 150%, driving higher engagement and brand awareness. The firm established four client meetings per month, averaging one per week. Significant growth in outbound communications and responses improved lead generation and pipeline development, creating a sustainable sales process for future growth.
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