New Dominion Consulting, headquartered in Crozet, VA, specializes in strategic procurement, supply chain management, and operations solutions. Combining decades of experience with innovative approaches, this consulting firm helps public and private sector clients optimize procurement processes, manage supplier ecosystems, and drive sustainability initiatives across North America.
As a new entrant in the supply chain and procurement consulting sector, New Dominion had no established pipeline, brand recognition, or lead generation process. Without technical infrastructure to support operations, the firm struggled to generate awareness, establish credibility, and position itself as a trusted industry voice in a competitive marketplace.
The Opening Door implemented automated lead generation workflows to drive awareness and inquiries for consulting services. A comprehensive marketing plan leveraged multiple channels supported by AI-driven analytics to communicate the firm's unique value proposition. HubSpot was configured for enhanced client relationship management and workflow automation, enabling efficient interaction tracking and performance monitoring. The company website was redesigned with new pages, a blog with original content, and a contact form integrated with HubSpot for automated lead capture and nurturing workflows.
LinkedIn page views increased by 215%, with the follower base growing by 172, significantly expanding visibility and professional connections. The new website attracted more qualified leads and reflected a stronger professional image with improved conversion rates. An email marketing benchmark was established for successful cold outreach and communication campaigns, strengthening New Dominion's market position and setting the stage for sustainable growth.
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